LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Ceremony
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Sustainable sponsorship
    • Policy Papers
    • Event Resources
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Ceremony
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

Cadbury & the Premier League

Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by harnessing the ubiquitous passion of football. Leveraging the Premier League partnership, Cadbury has developed a number of employee engagement initiatives that have helped to reinforce the company values, whilst also supporting business growth across the year. Not only does this strategy profit the business, but also aims to revive Cadbury’s founding spirit of generosity.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in