Since the 1800s Cadbury has always had significant interest in the welfare and commitment of its employees. With the introduction of the Premier League partnership in 2017, it gave Cadbury the ability to continue this tradition and engage employees by harnessing the ubiquitous passion of football. Leveraging the Premier League partnership, Cadbury has developed a number of employee engagement initiatives that have helped to reinforce the company values, whilst also supporting business growth across the year. Not only does this strategy profit the business, but also aims to revive Cadbury’s founding spirit of generosity.
