Alongside the largest ever Dixons Carphone Race to the Stones, 2019 also saw Dixons Carphone’s first ever virtual Step Challenge, Step to the Stones. With engaging more colleagues from across the global group and continuing to drive mental wellbeing in the workplace at the top of Dixons Carphone’s agenda, a step challenge felt like the perfect addition.
The Step Challenge became a virtual 100km Race to the Stones. The challenge being to walk, jog or run to 150,000 steps in 14 days. Over 1000 Dixons Carphone employees signed up with prizes associated with milestones along The Ridgeway as well as spot prizes awarded for less competitive reasons to help make the challenge more inclusive.