Being a game changer is in EE’s brand DNA. In 2019, as title sponsor of the BAFTA Film Awards, EE’s 5G network enabled them to create a world first moment on the red-carpet.
EE created The World’s First 5G Powered AI Stylist. We leveraged a new social phenomenon in AI influencers and used a combination of innovative technologies, incl. state-of-the-art holographic technology to bring @Shudugram to life. Shudu could cross-reference thousands of retailers, in a matter of seconds, to deliver affordable red-carpet looks to fans at home live on the night. Resulting in 113k engagements with our AI Stylist chat, over 2k personalised red carpet looks and 294 pieces of PR coverage from the night.