LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2025 ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe
        • Photos
        • Partners
        • Judges
        • FAQ & Dates
        • Rules of Entry
        • Ceremony
      • Previous ESA Awards
        • Previous Winners
        • Case Studies
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • ESA Sponsorship Trends
    • Sustainable Sponsorship
    • Premium Resources (€)
    • Policy Papers
    • Event Resources
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Introduction to Sponsorship
      • ESA Leaders Programme
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

EE and BAFTA – The World’s First 5G Powered AI Stylist.

Being a game changer is in EE’s brand DNA. In 2019, as title sponsor of the BAFTA Film Awards, EE’s 5G network enabled them to create a world first moment on the red-carpet.

EE created The World’s First 5G Powered AI Stylist. We leveraged a new social phenomenon in AI influencers and used a combination of innovative technologies, incl. state-of-the-art holographic technology to bring @Shudugram to life. Shudu could cross-reference thousands of retailers, in a matter of seconds, to deliver affordable red-carpet looks to fans at home live on the night. Resulting in 113k engagements with our AI Stylist chat, over 2k personalised red carpet looks and 294 pieces of PR coverage from the night.

Laura Harrier (BlacKkKlansman) striking a pose with Shudu – the world’s first AI stylist, powered by EE’s new 5G network – at the EE British Academy Film Awards, Sunday 10 February

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2025 European Sponsorship Association · Return to top · Log in