Not everyone’s Christmas is merry. Supermarket chain Jumbo initiated a collaboration with nine Dutch charitable organisations -e.g. Salvation Army, Food Bank, National Foundation for the Elderly- to deliver a merry Christmas to those in need, with the help of Jumbo’s customers. The nationwide sponsorship campaign ‘Let’s celebrate Christmas together’ encourages Dutch shoppers to donate coupons for Christmas dinner courses. For every two courses donated, Jumbo will add a third. A total of 989.250 courses were donated, delivered either as part of large organised Christmas dinners or through home-delivered gift boxes, to ensure a merry Christmas for those in need.