Gillette and Movember are working together to enable men to be the best they can be. Through innovative and strategic activations, the partnership allows Gillette to be a brand with purpose. The most aligned partnership in the sector, Gillette and Movember form a strategic partnership bringing together the two biggest players in facial hair. Movember and Gillette have driven mutual benefits for each other, reaching new audiences, creating engaging content and leveraging further funds for Movember’s work. From exclusive products, retail activations, social influencers to gaming this truly authentic sponsorship embraced a suite of marketing channels to reach a targeted demographic of men.