The Union Cup took place in Ireland for the first time in Ireland in 2019, hosted by Emerald Warriors RFC. The Union Cup is Europe’s largest LGBT+ inclusive rugby tournament, and takes place every second year in a different host nation.
GUINNESS and rugby have sat hand in hand for many years, and have always celebrated the power of rugby to unite people. Partnering with the Union Cup allowed GUINNESS not only to champion this, but also to continue the brand’s journey of inclusivity and diversity in rugby.
Transforming the iconic GUINNESS Gates, the brand was able to drive home its commitment to the Union Cup, and their goal of how a moment in time can transform the view of many.
