MÜLLER’s purpose is simple, to bring a Happier, Healthier lifestyle to the masses. To amplify this, Müller launched an internal campaign that engaged all of its 10,000 employees across the UK. Using their sponsorship, ambassadors and 10,000 of their own employees, the “Müller Champions Relay” was a way to celebrate Müller’s people, working together to bring dairy goodness to the nation, from farm to spoon.
Each site was given two things:
– The date they would receive the baton
– The date by which the baton had to reach its next location
Everything else was up to them…