AIG has been the major sponsor and official insurance partner of New Zealand Rugby encompassing both male and female codes since 2012. It is a global sponsorship which has been strongly activated in the Irish market since its inception. When the All Blacks came to Ireland, AIG carefully planned and skilfully executed a PR strategy centred on five sponsor owned events over the course of five days, ensured that AIG were able to garner widespread media coverage of the All Blacks’ visit, while also reaching specific key target audiences with their activity.
16 November 2018; World Rugby Champions, New Zealand All Blacks and Dublin GAA senior players were in Croke Park today at the AIG Heroes event, a CSR initiative to help support local grassroots communities by using their sporting partnerships with Dublin GAA and others to promote sport as a means to build self-confidence and social skills in young kids. As part of the visit to Croke Park, AIG also gifted primary schools in the area with sports equipment. AIG is proud sponsor of Dublin GAA and New Zealand Rugby. Pictured are, from left, Patrick Tuipulotu, Jack Goodhue, Waisake Naholo and TJ Perenara of New Zealand All Blacks with attendees during the AIG Heroes Event at Croke Park, Dublin. Photo by Sam Barnes/Sportsfile *** NO REPRODUCTION FEE ***