LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Enter now!
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
    • Ceremony
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

Pearl & Dean Premieres with P&G

A bespoke and unique magazine-style ad-funded show for the cinema audience. Created from scratch by Pearl & Dean to break up the ad-reel and provide Proctor & Gamble with a cinema-focused platform off-which they could meet their communications objectives. The show has continued to evolve and be developed in collaboration with P&G and their agency, has become a popular and established show within Pearl & Dean cinemas and is now entering its 8th year.

Not only has the show been well received by cinemas and their audiences, but has been the key component for meeting the communications objectives of P&G and the business objectives of Pearl & Dean.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in