Energiedirect.nl is PSV’s main sponsor. This sponsorship is based on a shared mindset and a unique, performancedriven contract. Club and sponsor work together to achieve their shared commercial objectives. The sponsorship fee largely depends on success.
This is ultimately expressed in their joint energy product: PSV Energie, born of unity. PSV Energie offers green energy and gas at competitive rates, with exclusive PSV extras (10% FANstore discount, BBQ with PSV players, etc.). PSV contributes these extras (without looking at contractual agreements). The aim: enhance the fans’ experience so they’ll no longer think of leaving. That is: increase loyalty!
