In 2017, Ramboll Sweden, a 2100-man strong sustainable society adviser and technical consultancy firm concluded that low brand awareness and unclear image severely limited our ability to grow our business.
We decided to use a sports sponsorship as the heart of our brand marketing strategy and became the title sponsor of Stockholm half marathon.
Leveraging the insight that running is the most popular sport in Sweden, we chose running to impact as many Swedes as possible.
With Ramboll Stockholm half marathon as a platform and reason to speak, we developed a whole new way for Swedes all over the country to practice running.
ShapeRunner is the world’s first and only app for figure running! The tracks in the app have been designed by our employees, making them the core and the stars of our sponsorship activation.
The results from the first three years of Ramboll Stockholm half marathon are amazing! More than 70.000 people have now downloaded ShapeRunner and the numbers keep on rising. Ramboll brand awareness has risen 27% over the past three years, that means +927.000 people more know about our brand today compared to 2017.
During the same period brand reputation increased with 32%! The business impact for Ramboll Sweden over the past three years has been a +455 million SEK revenue growth.
And maybe best of all, through the sponsorship and its activation we brought our brand promise to life: Sustainable societies begin with sustainable people!