LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2025 ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe
        • Photos
        • Partners
        • Judges
        • FAQ & Dates
        • Rules of Entry
        • Ceremony
      • Previous ESA Awards
        • Previous Winners
        • Case Studies
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • ESA Sponsorship Trends
    • Sustainable Sponsorship
    • Premium Resources (€)
    • Policy Papers
    • Event Resources
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Introduction to Sponsorship
      • ESA Leaders Programme
    • Jobs
    • Careers advice
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

Rwanda Development Board and Arsenal Partnership

Rwanda Development Board (RDB) became Arsenal’s first official sleeve partner and began this ground-breaking partnership in May 2018. Clear objectives were defined to support tourism – a key GDP contributor in a nation determined to free itself from foreign aid reliance and the poverty cycle after the 1994 genocide.

In year one, RDB has already significantly exceeded their objectives:
– 8% increase in tourism in one year
– 4% increase in UK visitors May-Sept 2018
– Before the partnership, a survey of 20K fans from 28 markets found 71% didn’t consider Rwanda a tourist destination. A year on, 51% said the partnership made them more likely to consider Rwanda as a destination.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2025 European Sponsorship Association · Return to top · Log in