Stanley Black & Decker is a purpose-driven organization: its company purpose ‘For Those Who Make The World™’ sits at the heart of its business strategy. The firm’s mission is to empower 10 million makers of all abilities by 2030 and it is working with Autism Speaks on a careers training program. The company hosted the “Quiet Race” with Envision Virgin Racing and Autism Speaks – an inclusive racing experience for children with autism, to enhance understanding of neurodiversity. Prior to the event, it released an Autonomous Sensory Meridian Response (ASMR) video. The video and event recap were shared across Stanley Black & Decker and influencer/partner social channels with outstanding results.