Strong Roots was a brand recognised by their distinctive packaging, but their name wasn’t resonating with Irish consumers. They had a problem with brand awareness. As TV is the most cost-efficient channel for building brand awareness & sponsorship is an inherently emotive tool, we identified a tv sponsorship as the right platform. The Six Nations is a sponsorship that delivers scale & an association with premium content. Sales saw an increase of 38% from pre to post-campaign, delivered by an awareness increase of 50% to 63% in just 3 months. This sponsorship was also a strategic investment as the company was finalising investment deals. Six months after this sponsorship, $18.3M was secured.