“Team Of Us” celebrates Irish rugby as a unifying entity and is the platform for Vodafone’s sponsorship of the Irish rugby team. Vodafone has a shared ambition with the IRFU to grow the game and support base beyond traditional rugby fans, and a Rugby World Cup provided the perfect opportunity to do so. PR led initiatives such as Ireland’s Ball were designed to galvanise support, connect Irish fans to the team and reach new audiences. Using its unique position as a communications brand and a brilliantly executed PR strategy, Vodafone made sure that everyone in Ireland felt part of the Team Of Us ahead of the RWC, growing brand consideration and engagement on the way.
