“Team Of Us” celebrates Irish rugby as a unifying entity and is the platform for Vodafone’s sponsorship of the Irish rugby team. It is a cross-border initiative, uniting 6 million Irish people, bringing the nation together as one to support their team.
For the Rugby World Cup 2019 (RWC), a nation unified and supporting their team was Vodafone’s #1 priority. With the team further away than ever before, Vodafone created ‘Everyone In’, designed to galvanise support and connect Irish fans in an innovative way to ensure the Irish team never felt alone as they journeyed to Japan.
Using its unique position as a communications brand, it made sure that everyone in Ireland was ‘in’ ahead of the RWC.