Vodafone’s brand purpose is to connect everybody to live a better today, and build a better tomorrow. Our brand expression : The Future is Exciting. Ready?
Our mission with Irish Rugby is to build the most interconnected team and fan base on the planet. To build the #TeamofUs.
As main sponsor, our access to team talent is unequalled. We leveraged it to tell the real life stories the team had shared with us, and deliver against a key pillar – to show the human behind the hero. We maximised authenticity – fans recognised that scene after scene reflected their own lives growing up in Ireland as the #TeamofUs come from the same shared Irish culture.
Because who we are is how we play.