With the growth of ESG and CSR as prevailing trends, where do not-for-profit organisations fit into the sponsorship mix and how can they help brands achieve their purpose-driven goals?
The third ESA Breakfast of 2024 will feature charities and other not-for-profits discussing the evolution of their partnerships to continue delivering powerful outcomes.
0830-0900 Networking | Tea, coffee, pastries
0900-0905 Welcome and introduction
- Sophie Morris | Chair | ESA
0905-0920: BMW x National Parks Partnerships #RechargeInNature
- Emily Barrow | Brand Communications Manager | BMW UK
- David Bourque | Development Director | National Parks Partnerships
- Lisa Sensier | Senior Development Manager | National Parks Partnerships
0920-0935: Standard Life x Cancer Research #RaceFor Life
- Isabella Brown | Senior Manager Corporate Partnerships | Cancer Research UK
- Kelsey Offord | Senior Sponsorship Activation Manager | Standard Life UK
0935-0950: The Royal Edinburgh Military Tattoo x Innis & Gunn Brewing
- Martyn Wilson | Head ofCommercial | The Royal Edinburgh Military Tattoo
- Stephen Drew | MD, Retail | Innis & Gunn Brewing
0950-1000: Fireside chat
- Sophie Morris with Sam Seddon | Director | Ormsdale Associates
1000-1015: Panel Q&A
- Sophie Morris with all speakers
Brand Communcations Manager, BMW UK
Emily is responsible for Brand, Customer Platforms and Ireland marketing communications at BMW UK. Emily is the business lead at BMW on their partnership with National Parks UK, having worked with the NPP team since the partnership’s initial development in 2022 and continues to manage the partnership and amplification. Emily has worked for the BMW Group for over five years in Marketing, Aftersales and Events roles across the business.
Development Director, National Parks Partnerships
David is an award-winning Chartered Marketer with over 20 years of marketing and partnership experience in the environment, sport, tourism and healthcare sectors. As Development Director for National Parks Partnerships, he develops strategic-level partnerships for the benefit of the UK National Parks to amplify delivery of nature restoration and biodiversity creation programmes. Prior to this role he was Development Director for the National Forest where he promoted a transformation to a greener, healthier and more sustainable future with over nine million trees planted across the Midlands.
Senior Development Manager, National Parks Partnerships
Lisa creates strategic national partnerships between the commercial sector and the UK National Parks in her role as Senior Development Manager at National Parks Partnerships. She has supported the development of a major nature restoration initiative ‘Revere’/’Net Zero With Nature’ as well as partnerships with BMW UK, Estee Lauder Companies UK & Ireland, Santander and CLIF. Prior to this, she was Development Manager at Historic Royal Palaces, Royal Museums Greenwich and English National Ballet.
Senior Sponsorship Activation Manager, Standard Life UK
Kelsey is responsible for sponsorship at Standard Life, specifically looking after the headline sponsorship of Cancer Research UK’s Race for Life series. Prior to this she has worked on big consumer brands such as BBC Sport, Budweiser and Capital Radio and spent time in both sports events and the charity sector managing marketing and partnerships.
Senior Manager, Corporate Partnerships, Cancer Research UK
Bella is responsible for the development of Cancer Research UK’s portfolio of key brand and sponsorship partners. She has previously managed a wide range of corporate partnerships for another large national cancer charity. Prior to working in the not-for-profit sector, Bella worked in account management at a number of advertising agencies both in London and Sydney, managing the development and delivery of product launches and sponsorship campaigns for global brands like Samsung.
Managing Director, Retail, Innis & Gunn Brewing
Head of Commercial, The Royal Edinburgh Military Tattoo
Director, Ormsdale Associates
Sam has been in the technology sector for over 25 years, 15 of which have been focused on sport, sustainability and purpose. Leading global partnership teams he combines his experiences in tech delivery, business strategy, sustainability and brand marketing to deliver innovative and award-winning campaigns. He has worked in major technology brands and across the sports landscape including with Wimbledon, England Rugby, Ferrari, Manchester United and Manchester United Foundation.