The new Entertainment Lions for Sport awards celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people with brands.
With 30,000+ entries every year across the 27 Lion Awards, Cannes Lions champions the value of creativity in branded communications: from product and service development to the creative strategy, execution and impact.
During this session, we will go behind the scenes of the Cannes Lions festival and share award-winning Lions case studies.
10:30 hrs – Registration, networking and light refreshments
11:00 hrs – Speaker presentations / interviews
12:30 hrs – Close
Inside the Jury Room – Meet a Past Juror
Dive deeper into the Sport Lion through a sit down interview with past juror MediaCom’s Misha Sher, interviewed by Jamie Anning, one of the Cannes Lions awards product development specialists who developed the Lions itself.
How to Win a Lion
Orla Kinsella of Cannes Lions, on What does it take to win a Lion? Learn how others have built an award-winning culture in their organisations, get an up-to-the-minute insight of the industry’s creative output, deep dive into trends and fill your inspiration bank with new ideas. This is your chance to gain a deeper understanding of the awards and walk away with practical advice on how to give your work the best chance.
Preview of a Talk – Why Changing the Face of Football Could Change the World
We are on the cusp of an historic breakthrough. From growth, to exposure, to participation, women’s football is at a tipping point of acceptance. And this year’s World Cup in France is expected to see viewership exceed its record-breaking 750m from the last tournament.
In this session, Rebecca Smith of COPA90, interviewed by Natasha Woodwal of Cannes Lions, shares insights into the talk that COPA90 will deliver at Cannes Lions, where they will have gathered an influential group to discuss how they’re looking to inspire a new movement and empower and embolden the trailblazers.
They will explore how we can change the face of football, and, through collaboration with brands, the beautiful game can play a unique role in making cultural shifts that reach way beyond sport.
Misha Sher, Worldwide Vice President, Sport & Entertainment at MediaCom
Misha leads an award-winning Sport & Entertainment business at MediaCom and is responsible for advising agency clients on their investments and activation of sponsorships, while working with some of the world’s most prominent rights holders.
Prior to leading the division at MediaCom, Misha was responsible for the agency talent business, whose main client was sporting icon, Pele. Misha developed a bespoke talent offering around Pele which resulted in partnerships with leading global brands, including Coca-Cola, P&G, VW, Subway, Emirates, Shell and others.
Misha is one of the industry’s leading brand marketing and sponsorship experts, regularly featuring as a speaker or judge at some of the most prominent global events including Cannes Lions, World Football Forum, Soccerex, Adweek, Global Festival of Media, Council of Europe and St. Petersburg International Economic Forum. He has authored 50+ thought leadership pieces in leading publications, including Sport Business International, Sports Pro, Admap, The Drum, Marketing magazine and Campaign while also featuring in NY Times, Fortune, CNN, CMO, Sky News and Bloomberg.
Holding an MBA in Football Industries, Misha is a published author who regularly lectures MBA students on ‘Fan Engagement in a Digital World’, ‘Evolution of Sponsorship’ and ‘The Art of the Perfect Pitch’.
Rebecca Smith, Head of Women’s Football, COPA90
Bex Smith first came to prominence as a World Cup and Olympic footballer, representing New Zealand and culminating her club career winning The Triple with VfL Wolfsburg as UEFA Champions League, German League, and German Cup Winners up until her retirement in 2013 (due to a knee injury).
During her time as a professional footballer she earned her degrees in Economics, Spanish, an MBA and a Masters in Psychology. Since then, she has worked for FIFA as Manager of Women’s Competitions and Strategic Planning, as a freelance sport consultant, as an Executive Producer and is now Executive Director of Women’s Game for COPA90, the world’s largest independent football media business.
At COPA90, Bex oversees the commercial, editorial and marketing delivery of a business-wide initiative to normalise women’s football.
Cannes Lions, International Festival of Creativity team:
Jamie Anning, Awards Product Development Specialist, Cannes Lions
Orla Kinsella, Awards Product Development Specialist, Cannes Lions
Natasha Woodwal, Head of Content Development, Cannes Lions
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