Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Izabela Taseski, who participated in the Diploma in 2015 and leads the brand and partnerships team at activewear brand lululemon, is next up.
- What role were you in when you started the ESA Diploma?
At Barclays (UK) working on Sponsorships.
- What role are you in now, and how has your career advanced since graduating?
At lululemon (AUNZ) working on brand and partnerships. I’ve definitely developed a deep strategic understanding of partnerships. At lululemon AUNZ I’ve helped form a partnership team as a result of this intimate understanding and belief in this function.
Read more: ESA Diploma alumni in focus: Daniel McEwan, McLaren Racing
- What skills and networks did you develop through the ESA Diploma?
A deep understanding of how partnerships can shift business and social impact outcomes, when selected, treated, activated and managed properly.
Read more: ESA Diploma alumni in focus: Luke Wilson, Pitch
- What major changes or innovations are you seeing in the sponsorship industry, and how are you adapting to these changes in your current job?
A huge focus on social impact partnerships, and a move away from ‘sponsorship’ terminology and towards a true ‘partnership’
Read more: ESA Diploma alumni in focus: Michael Higham, Sevilla FC
- Would you recommend the ESA Diploma to those looking to advance their career in sponsorship?
Anyone looking to work in marketing should consider the ESA Diploma. The foundations and fundamental principles are relevant for any marketeer, whether they focus on partnerships or remain in a general marketing role. Not to mention, the educators and Course Director, Peter Raymond, are all pretty entertaining 😊
