The only formal qualification in sponsorship and sports marketing
June 2020 digital course underway, join us in January for the 2021 intake!
Following an unprecedented number of enquiries, we are pleased to announce the launch of a special mid-season ESA Diploma course, starting on 12 June 2020. This initiative is being offered purely to provide a learning opportunity for those that might wish to take advantage of any additional studying time that might become available due to the ongoing COVID-19 pandemic.
The ESA Diploma has continually evolved to meet the needs of the sponsorship industry and this one-off course has been tailored to meet the requirements of the prevailing environment.
Course Director, Peter Raymond, adds “We have never contemplated holding more than one Diploma course per year, and probably won’t ever again. But we have received a lot of enquiries over the last few weeks, indicating that this unprecedented situation may be the perfect time for people to bolster their sponsorship knowledge. We’ll do everything we can to make this an exceptionally rich and rewarding experience.”
To help fulfil this promise, the June course will include all of the 2020 learning materials, as well a programme of recorded online seminars, monthly Zoom update sessions, small networking groups and personal tutorials with the Course Director.
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. In its eight years of existence, the Diploma has become widely regarded as a mandatory qualification for those wishing to make a career in the exciting and challenging world of sports marketing.
Launched in 2012 to meet the needs of the industry, the course continues to attract candidates from every sector of the industry – sponsors, rights holders, agencies, suppliers and post-graduates – and by the end of 2020, over 500 practitioners will have been awarded the prestigious ESA Diploma qualification.
For a broader view and what it entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the ESA Diploma. He explains the benefits of the course, its structure, and outlines what it takes to be successful.
Watch the video here
The ESA Diploma is constantly refined and updated and its multi-layered learning experience is influenced by feedback received annually from its students. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general.
Please use the right hand menu bar to explore the ESA Diploma course.
