The only formal qualification in sponsorship and sports marketing
Next intake January 2019
A part-time web-based training course to further your sponsorship knowledge
The ESA Diploma is a distance learning and part-time course which runs annually from mid-January to August. It is designed for those practitioners, of all levels, wishing to build their knowledge and learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables those working full-time to study when convenient, fitting around their work commitments. Having now been in existence for seven years, it is widely regarded as a mandatory qualification for those wishing to make a career in our exciting and challenging industry.
Launched in 2012 to meet the needs of the industry, the course attracts candidates from every sector – sponsors, rights holders, agencies, suppliers and post-graduates – and by the end of 2018 over 350 practitioners will have been awarded the prestigious ESA Diploma qualification.
For a broader view and what it entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the 2018 ESA Diploma. He explains the benefits of the course, its structure and outlines what it takes to be successful.
Watch the video here
The ESA Diploma is constantly refined and updated and its multi-layered learning experience is influenced by feedback received annually from its students. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly-effective partnerships in action.
The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship, in particular, and marketing, in general.
For details of enrolment and fees, visit here
To read testimonials about the course from previous students, click here
Photograph by Benjamin Kyle