The only formal qualification in sponsorship and sports marketing
2022 course starts 21 January
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has increasingly become regarded as a mandatory qualification for those wishing to pursue and progress a career in the exciting and challenging world of sponsorship and sports marketing.
Ever since its inception, the course has attracted candidates from across the industry spectrum – sponsors, rights holders, agencies, suppliers and post-graduates – and increasingly internationally, with 15 countries represented in 2021 alone. The 2022 course marks the start of the Diploma’s second decade, having qualified nearly 600 practitioners in our first ten years of progressive growth.
For a broader view and what it entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the course. He explains its benefits, how it is structured and outlines what it takes to be successful.
Watch the video here
The ESA Diploma is constantly refined and updated and all of its components are annually influenced by feedback received from its students immediately after each course. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general.
To celebrate the start of our second decade, the ESA Diploma Scholarship has been created to help grow the diversity of the sponsorship industry by offering one applicant a place on the annual ESA Diploma course. We believe that together we can create an industry-wide movement that promotes an inclusive approach to dialogue and thought leadership, welcoming diverse perspectives and allowing each of us to be ourselves, while shaping the future of international sponsorship – see here for more information.
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