European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

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You are here: ESA home / Diploma / ESA Diploma

ESA Diploma

30 April 2018

2023 course starts January

Photocredit: URBAN REC

The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has increasingly become regarded as a mandatory qualification for those wishing to pursue and progress a career in the exciting and challenging world of sponsorship and sports marketing.

Ever since its inception, the course has attracted candidates from across the industry spectrum – sponsors, rights holders, agencies, suppliers and post-graduates – and increasingly internationally, with 15 countries represented in 2021 alone. The 2022 course marks the start of the Diploma’s second decade, having qualified nearly 600 practitioners in our first ten years of progressive growth.

Our 2020/21 South African ESA Diploma Graduation held in February 2022 in Johannesburg

For a broader view and what the ESA Diploma entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the course. He explains its benefits, how it is structured and outlines what it takes to be successful.

Watch the video here

The ESA Diploma is constantly refined and updated and all of its components are annually influenced by feedback received from its students immediately after each course. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general.

To celebrate the start of our second decade, the ESA Diploma Scholarship has been created to help grow the diversity of the sponsorship industry by offering one applicant a place on the annual ESA Diploma course. We believe that together we can create an industry-wide movement that promotes an inclusive approach to dialogue and thought leadership, welcoming diverse perspectives and allowing each of us to be ourselves, while shaping the future of international sponsorship – see here for more information.

Please use the right hand menu bar to explore the ESA Diploma course.

A part-time, web-based training course to further your sponsorship knowledge and fast-track your career

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  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Latest ESA Newsletter
    • Our News
  • membership
    • Membership
      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
    • ESA Member Login
    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
      • Dates
      • Syllabus
      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
      • Enrolment, Fees and T&C’s
      • Photos
      • Our Partners
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • Testimonials
      • FAQ
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • Graduates
      • Our Partners
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
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