The only formal qualification in sponsorship and sports marketing
2020 course underway
A part-time web-based training course to further your sponsorship knowledge and fast-track your career
The ESA Diploma is a distance learning and part-time course which runs annually from mid-January to August. It is designed for those practitioners, of all levels, wishing to build their knowledge and learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables those working full-time to study when convenient, fitting around their work commitments. Having now been in existence for eight years, it is widely regarded as a mandatory qualification for those wishing to make a career in the exciting and challenging world of sports marketing.
Launched in 2012 to meet the needs of the industry, the course continues to attract candidates from every sector of the industry – sponsors, rights holders, agencies, suppliers and post-graduates – and by the end of 2019, over 400 practitioners will have been awarded the prestigious ESA Diploma qualification.
For a broader view and what it entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the ESA Diploma. He explains the benefits of the course, its structure and outlines what it takes to be successful.
Watch the video here
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The ESA Diploma is constantly refined and updated and its multi-layered learning experience is influenced by feedback received annually from its students. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly-effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general.
The 2020 ESA Diploma is also offering those that practise in arts and entertainment the opportunity to qualify for the ESA Arts Sponsorship Certificate by joining the Diploma course for the first four months (mid-January to mid-April). Further details are available here.
