The only formal qualification in sponsorship and sports marketing
2021 underway – next course starts January 2022
The ESA Diploma is designed for practitioners of all levels who wish to learn more about the commercial world of sponsorship and sports marketing. Its flexible, web-based platform enables its students to study when convenient, fitting around all aspects of their lives. Since its launch in 2012, the Diploma has become widely regarded as a mandatory qualification for those wishing to pursue a career in the exciting and challenging world of sports marketing.
Ever since its inception, the course has attracted candidates from across the industry spectrum – sponsors, rights holders, agencies, suppliers and post-graduates – as well as from over 20 different countries worldwide and, to date, over 480 practitioners have been awarded the prestigious ESA Diploma qualification.
For a broader view and what it entails, here is a video of Peter Raymond, the Course Director, holding an introductory session for the course. He explains its benefits, how it is structured and outlines what it takes to be successful.
Watch the video here
The ESA Diploma is constantly refined and updated and its multi-layered learning experience is influenced by feedback received annually from its students. It provides a true 360-degree view of the industry, including numerous best practice guidelines and hundreds of case studies featuring highly effective partnerships in action. The ESA Diploma is essentially about the industry training itself, raising standards and providing a qualification which prepares candidates for a long and successful career in sponsorship and sports marketing, in particular, and marketing, in general.
Please use the right hand menu bar to explore the ESA Diploma course.
