2016 revenue figures increase 5.7% to EUR€27.15b
The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, today announced that the annual figure for the size of the European sponsorship industry in 2016 was EUR€27.15 billion, an increase of 5.7% from the 2015 figure of EUR€25.70 billion.
The 2016 UEFA European Championship was held in France and figures were further boosted by Rio de Janeiro hosting the 2016 Olympic Games, with the majority of monies going to the IOC in Switzerland.
Many of the global and Europe wide federations are increasing the number of sponsors they have, along with an increase in the value of each deal.
Local country sponsorships grew by an average of 1-2% in 2016.
Sophie Morris, ESA Board Director, said “It’s very encouraging for the European industry to see that there was strong growth in 2016 and a 7 year high in terms of total industry size.”
The full report is available to members via the Resources section of our ESA website here.
–ENDS–
For more information please contact:
ESA Office
esaoffice@sponsorship.org
T: +44 (0)20 8390 3311
www.sponsorship.org
About European Sponsorship Association:
The European Sponsorship Association (ESA) is a membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members.
ESA will do this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance.
Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community.
Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.
