Eight modules delivered in six sessions

Up to 30% discount for ESA Members and charities

Fees | Dates

Syllabus

The eight ESA Sponsorship Sales Certificate modules are delivered across six sessions, presented by ESA Fellow Catherine Hawkins, Founder of Think!Sponsorship. The course culminates in a formal assessment to accredit participants as best practice sponsorship sales practitioners: candidates respond to a brief that tests proficiency in written and oral sponsorship sales and presentation skills.

Session 1

Introduction & Goal Setting. Understanding sponsorship and its role in the marketing mix. Trends and market overview

Session 2

Developing your sponsorship proposition. Articulating your USP. Crafting your Elevator Pitch

Session 3

Understanding the assessment and accreditation process

Session 4

Proposal development – Developing Analytical Skills. The art and science of proposal writing

Session 5

Pricing Techniques. Understanding the audit methodology. Differentiating tangible & intangible assets

Session 6

Developing negotiation skills & closing out the deal

Session 7

Measuring sponsorship and evaluating return on investment. Wrap up & take aways

Formal Assessment

Participants have two weeks to prepare their written proposals in advance of a verbal presentation to the assessment panel.

From the September 2025 intake onwards: it is mandatory to have a mentor while studying the ESA SSC course and there is a fee for all assessment retakes.

Further details of the assessment can be found in ‘How is the course assessed?’ in our FAQ.

NB: This syllabus is subject to change; details will be regularly updated.

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Fees

Course fee
£525
to be received in full by Wednesday 24 September 2025

Assessment retake fee
£150 (no discounts apply)
for any retake from the September 2025 course intake onwards. This fee does not apply to any retakes where the initial course was sat prior to September 2025. Please see FAQ for more info

ESA Members
receive a discount according to their membership level:

Click here to see a list of our current ESA members

Charities
receive a discretionary discount with their Charity Registration Number. Please contact us

Please note:

·         Fees are due in full before login details can be divulged, as all course learning materials are made available online
·         Bank transfer or card payment possible – all course fees are only available in GBP
·         UK companies and individuals are charged 20% VAT – all prices are ex VAT

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Dates – 2025

September 2025 course:

·         Course modules released weekly, followed by compulsory group clinic held via Zoom
·         Times are shown in BST and CEST, and GMT and CET after clocks change
·         Please note all dates and times are subject to change

Next intake: January 2026

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