Syllabus

The eight ESA Sponsorship Sales Certificate modules are delivered across four sessions, presented by ESA Fellow Catherine Hawkins, Founder of Think!Sponsorship. The course culminates in a formal assessment to accredit participants as best practice sponsorship sales practitioners: candidates respond to a brief that tests proficiency in written and oral sponsorship sales and presentation skills.

Session 1

Seminar One: Understanding sponsorship and its role in the marketing mix. Trends and market overview

Session 2

Seminar Two: Developing your sponsorship proposition

Session 3

Seminar Three: Proposal development

Session 4

Seminar Four: Pricing and negotiation skills

Session 5

Seminar Five: Selling your audience
Seminar Six: Prospecting

Session 6

Seminar Seven: Presenting
Seminar Eight: Closing techniques and sponsorship contracts

Formal Assessment

Participants have two weeks to prepare their written proposals in advance of a verbal presentation to the assessment panel.

Further details of the assessment can be found in ‘How is the course assessed?’ in our FAQ.

NB: This syllabus is subject to change; details will be regularly updated.

Fees

Course fee
£525
to be received in full by Wednesday 17 January 2024

ESA Members
receive a discount according to their membership level:

ESA membership level

Annual ESA membership fee

% discount off ESASSC

LEVEL 1

€455 / £399

10%

LEVEL 2

€625 / £549

20%

LEVEL 3

€960 / £849

22.5%

LEVEL 4

€1,700 / £1,499

25%

LEVEL 5

€3,395 / £2,999

30%

Click here to see a list of our current ESA members

Charities
receive a discretionary discount with their Charity Registration Number. Please contact us

Please note:

·         Fees are due in full before login details can be divulged, as all course learning materials are made available online
·         Bank transfer or card payment possible – all course fees are only available in GBP
·         UK companies and individuals are charged 20% VAT – all prices are ex VAT

Dates – 2023

·         Course modules released weekly, followed by compulsory group clinic held via Zoom
·         Times are shown in BST and CEST
·         Please note all dates and times are subject to change

Week commencing Monday 25 September	Reading Week
Wednesday 4 October	W3 Clinic (12:00-13:30 BST / 13:00-14:30 CEST)
Wednesday 4 October	Week Four material (W4 videos & presentations) released online
Wednesday 11 October	W4 Clinic (12:00-13:30 BST / 13:00-14:30 CEST)
Sunday 22 October	Written Proposal deadline (by 23:59)
Friday 3 November (and Thursday 2 November if needed)	Verbal Presentation Assessment Each participant will have a 30-minute presentation slot (online via Zoom) at an agreed day & time. Further details of this formal assessment can be found in ‘How is the course assessed?’ in FAQ
Friday 10 November	Results published (by close of play)

Dates – 2024

·         Course modules released weekly, followed by compulsory group clinic held via Zoom
·         Times are shown in GMT and CET
·         Please note all dates and times are subject to change

Wednesday 17 January	Enrolment Closes (settlement is to be received in full by this date)
Thursday 18 January	Registration Day. ESA Team will email your login (note that settlement is to be received in full before login details can be divulged)
Thursday 18 January	Module 1 material (videos & presentations) released online
Wednesday 24 January	Clinic 1 (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 24 January	Module 2 material released online
Wednesday 31 January	Clinic 2 (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 31 January	Module 3 material released online
Friday 2 February	Clinic 3 – Assessment clinic (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 7 February	Clinic 4 (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 7 February	Module 4 material released online
Week commencing Monday 12 February	Reading Week
Wednesday 21 February	Clinic 5 (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 21 February	Modules 5 & 6 material released online
Wednesday 28 February	Clinic 6 (12:00-13:30 GMT / 13:00-14:30 CET)
Wednesday 28 February	Modules 7 & 8 material released online
Wednesday 6 March	Clinic 7 (12:00-13:30 GMT / 13:00-14:30 CET)
Friday 15 March	Written Proposal deadline (by 23:59)
Friday 22 March (and Thursday 21 March if needed)	Verbal Presentation Assessment Each participant will have a 30-minute presentation slot (online via Zoom) at an agreed day & time. Further details of this formal assessment can be found in ‘How is the course assessed?’ in FAQ
Thursday 28 March	Results published (by close of play)
Friday 29 March – Monday 1 April	EASTER WEEKEND