
At ESA our mission is to “inspire, unite and grow a welcoming and diverse sponsorship industry” and with this in mind, we have created the ESA Diploma Scholarship, to help grow the diversity of the sponsorship industry by offering one applicant a place on the 2022 ESA Diploma course. We believe that together we can create an industry-wide movement that promotes an inclusive approach to dialogue and thought leadership, welcoming diverse perspectives and allowing each of us to be ourselves, while shaping the future of international sponsorship.
The ESA Diploma is the only official post-graduate qualification in sponsorship. Until now, all participants have been fee paying. From the 2022 intake, the European Sponsorship Association is offering a full scholarship to one applicant, annually.
ESA is delighted to announce Nobandile Mutseyekwa as the successful recipient of the ESA Diploma’s inaugural scholarship.

Nobandile Mutseyekwa
2022 ESA Diploma scholarship recipient
During her final year of a Sport Management degree, Nobandile enjoyed a work placement with Faversham Town Football Club helping recruit sponsorship for their stadium expansion project, which introduced her to the world of sponsorship and sport marketing, and fuelled her passion for event management. As part of the ‘next generation’, Nobandile looks forward to tapping into the experience of sponsorship industry leaders and experts through the ESA Diploma.
“I’m from Zimbabwe, and so in 2010, seeing a global sport event such as the FIFA World Cup being held so close to home (in South Africa) was truly inspiring.
I would love to create a legacy of formulating successful, out of the ordinary partnerships that will add value to the sporting and sponsorship industry whilst also adding value and positive impact to the community.”
Nobandile Mutseyekwa, 2022 ESA Diploma scholarship recipient