Join ESA Board Director Sophie Morris and ESA Awards winners for an exclusive digital event, where we examine the sponsorship industry’s collective predictions for recovery in 2021 and see how these trends compare with this time last year, when the world was only just entering the pandemic.
What has been critical at different stages along the way and what will be the crucial drivers for recovery?
Hear from 2021 ESA Awards Sponsorship of the Year winner Arjoon Bose, General Mills, and Best Use of Insights winners Lorna Danaher, Energia, and Daragh Persse, The Brand Fans, as they discuss the ways in which these trends have contributed to their winning campaigns.
Arjoon Bose
Marketing Head – Culture and Brand Experience (Europe & Australasia), General Mills | (@TheJoonMeister)
Arjoon Bose is the Europe-Australasia Head of Culture and Brand Experience at General Mills creating differential brand building playbooks and modern marketing approaches to drive cultural relevance for their full portfolio of loved food brands across all categories.
Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe and Europe Marketing Head of New Ventures delivering market-leading growth and leading award-winning campaigns.
He has over 16 years’ experience working in leadership roles around the globe at L’Oreal and General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces. He was a jury member of the Global Effie Awards and chair of judges for The Drum Social Media Awards in 2020.
Lorna Danaher
Senior Sponsorship Executive, Energia | (@Lornahd)
Lorna Danaher has worked in sponsorship for 5 years and her experience spreads across all sponsorship categories such as music, sport, grassroots, culture and sustainability projects.
She has spent the last two years as Senior Sponsorship Executive for Energia, focusing on sponsorships primarily with the IRFU, Leinster Rugby, Conradh na Gaeilge and GIY (Grow it Yourself).
Sophie Morris
ESA Board Director and Strategic Marketing & Sponsorship Director, Millharbour Marketing | (@SophieLJMorris)
Sophie has been developing and implementing marketing strategies for the last 20 years with Director-level experience in financial services.
She now runs Millharbour Marketing, a strategic marketing and sponsorship consultancy, focused on designing research-led business processes and tools for rights holders and sponsors that improve efficiency, relevance and commercial performance.
Sophie is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, an ESA Board Director, an Advisory Board Member of the Institute for Sport Business at Loughborough University London, a Lecturer and Strategic Sponsorship Programme Developer for Loughborough University London, an Advisory Board member of the Danish Sponsorship group ‘SPOT:ON Club’, a judge of the UK, Belgian and Slovenian Sponsorship awards, is a Business Ambassador (Partnerships Management) for School of Hard Knocks charity, co-founded ESA’s National Representatives workstream, and is an International Speaker on marketing and sponsorship topics.
Daragh Persse
Managing Director and Founder, The Brand Fans | (@daraghpersse)
Daragh Persse is a sponsorship specialist with over 20 years experience and Founder of The Brand Fans, an international independent sponsorship consultancy.
Daragh was previously Global Head of Sponsorship at Vodafone working with UEFA Champions League, Formula 1, Manchester United, England Cricket and numerous music artists, festivals and events
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website video resources.
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