Evans Cycles, the UK’s leading specialist bike retailer, have today announced that they will operate as the Official Retailer for the 2022 Tour of Britain.
The Tour of Britain, the UK’s most prestigious cycle race, will take place between Sunday 4-11 September 2022, with eight thrilling stages. Starting in Aberdeen, before making its way south and finishing on the Isle of Wight, the heated competition passes a number of key Evans Cycles stores along the way.
Managing Director for Evans Cycles, Russell Merry, said: ‘The Tour of Britain is not only the biggest cycling race in the country, it is the UK’s largest free spectator event – attracting more than a million fans to the roadside annually. We are thrilled to be on the bill for 2022.
“High-profile events like these not only promote the sport and get more people interested in everyday cycling – they play an important part in inspiring the next generation of riders. It’s an honour to be a part of it.”
Miles Rose, Commercial Director from the Tour of Britain, said: “Evans Cycles is a British institution in cycling and has played a key role in getting more people on bikes over the last 100 years. We are proud to finally announce them as the Official Retailer for the Tour of Britain 2022 and look forward to a great event next month.”
The omnichannel partnership includes Evans Cycles branding featuring at key points throughout the race and on the finish gantry clock as well as highlights-video sponsorship, digital advertising and social asset rights. There will also be in-store activations with Evans Cycles window takeovers and point-of-sale marketing.
For more information on Evans Cycles, visit www.evanscycles.com
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About the Tour of Britain
Stages
Stage one Sunday 4 September Aberdeen to Glenshee Ski Centre
Stage two Monday 5 September Hawick to Duns
Stage three Tuesday 6 September Durham to Sunderland
Stage four Wednesday 7 September Redcar to Duncombe Park, Helmsley
Stage five Thursday 8 September West Bridgford to Mansfield
Stage six Friday 9 September Tewkesbury to Gloucester
Stage seven Saturday 10 September West Bay to Ferndown
Stage eight Sunday 11 September Ryde to The Needles
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
Follow the Tour of Britain on Twitter, Facebook and Instagram or via the event’s official website at tourofbritain.co.uk.
For further media information, please contact:
- Peter Hodges / peterH@thetour.co.uk / +44 7970 526 519
- Nick Bull / nickb@thetour.co.uk / +44 7977 151 184
