Formula E – the electric street racing series – has appointed CSM Sport & Entertainment (CSM) to handle global and local PR.
CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, Germany, France, Italy and Brazil.
Renato Bisignani, Formula E Director of Communications said of the appointment: “Formula E is at a pivotal moment in its journey as we take it mainstream. With its global footprint I’m confident that in CSM we have a strong partner that will help us fast track the growth of the series and become an effective extension of our existing team.”
Scott Branch, Head of Communications for the Brands team at CSM said: “CSM has been working with brands and teams in Formula E over its first three seasons, which have seen huge growth for the series. We are already working hand-in-hand with the in-house team to develop a season long narrative that will play out across relevant media and help turn sports enthusiasts around the world into fans of Formula E.”
The team is being led by Paul Garbett, Communications Director from CSM’s HQ in London, but extends to CSM offices across the globe.
The fourth season of the FIA Formula E Championship kicks off on 2 December in Hong Kong and sees 10 teams and 20 drivers go wheel-to-wheel in 11 cities spanning five continents.
–ENDS–
2017/2018 FIA Formula E Championship.
Street Demonstration – Rome, Italy.
Thursday 19 October 2017.
Photo: Malcom Griffiths/LAT/Formula E
ref: Digital Image IMG_8944
For further information please contact:
Paul Garbett, Communications Director, CSM
Paul.Garbett@csm.com
+44 7467 446231
Samuel Wakefield, Communications Manager, CSM
Samuel.Wakefield@csm.com
+44 7788 352002
2017/2018 FIA Formula E Championship.
Street Demonstration – Rome, Italy.
Sebastien Buemi (SUI), Renault e.Dams, Renault Z.E 17 leads Nelson Piquet Jr. (BRA), Panasonic Jaguar Racing, Jaguar I-Type II leads Lucas Di Grassi (BRA), Audi Sport ABT Schaeffler, Audi e-tron FE04 leads Luca Filippi (ITA), NIO Formula E Team, NextEV NIO Sport 003.
Thursday 19 October 2017.
Photo: Malcom Griffiths/LAT/Formula E
ref: Digital Image MALC0388
About the FIA Formula E Championship
The FIA Formula E Championship is the electric street racing series and the world’s first fully-electric international single-seater category in motorsport. Formula E brings electrifying wheel-to-wheel action to some of the world’s leading cities, racing against the backdrop of iconic skylines such as New York, Hong Kong, Paris and Rome.
The inaugural season of Formula E sparked into life in September 2014 around the grounds of the Olympic Park in Beijing. The fourth edition of the FIA Formula E Championship will see 10 teams and 20 drivers compete in 11 cities spanning five continents in the fight to be crowned Formula E champion. Hong Kong hosts the season-opener over the course of two days on December 2 & 3, with the championship coming to a close in Montreal on July 28 & 29.
Formula E is a competitive platform to test and develop road-relevant technologies, acting as a catalyst for sustainable mobility solutions – helping refine the design and functionality of electric vehicle components and improving the driving experience for everyday road car users all over the world.
For this season, more manufacturers have joined the electric revolution with reigning champion Lucas di Grassi looking to defend his title behind the wheel of the Audi-backed ABT Schaeffler team. More big-name manufacturers have also committed to race in Formula E – including BMW and Nissan in tandem with the new-look car and battery in season five, along with Mercedes-Benz and Porsche who also plan to join the following year.
About CSM Sport & Entertainment
CSM, part of Chime Communications, brings together leading industry experts to offer the full range of services across sport and entertainment marketing. Working with brands, rights owners and live experiences, CSM exists to create impact through challenging convention. This happens because of the organisation’s shared belief that great minds don’t always think alike. CSM, across 26 offices in 19 countries, is made up of 1,000 entrepreneurial people who are empowered to put their hand up and challenge convention in everything they do.
CSM.com | Facebook | Twitter | Instagram | YouTube
2017/2018 FIA Formula E Championship.
Street Demonstration – Rome, Italy.
Lucas Di Grassi (BRA), Audi Sport ABT Schaeffler, Sebastien Buemi (SUI), Renault e.Dams, Nelson Piquet Jr. (BRA), Panasonic Jaguar Racing and Luca Filippi (ITA), NIO Formula E Team.
Thursday 19 October 2017.
Photo: Malcom Griffiths/LAT/Formula E
ref: Digital Image IMG_8950
