The Calm Photography Movement (TCPM) has been founded to help men express their emotions and provoke conversation about masculinity through the medium of photography. To mark the launch of the movement, TCPM, in partnership with LYNX and with support from TOPMAN, have launched a photography competition to highlight the role that photography can play in challenging perceptions of traditional masculinity. Winning entries will be judged by world-renowned portrait photographer Rankin & British fashion photographer Nick Knight, and will be on public display at the Getty Images Gallery in London from Wednesday 10th May to Friday 19th May 2017. Fuse, a marketing agency within the Omnicom Media Group are a founding partner of TCPM and have been responsible for overseeing the overall project and partnership negotiations with both Unilever (who own the LYNX brand) and TOPMAN.
Amateur and professional photographers are invited to submit images which empower us to think differently about the individual inside. Entries from members of the public will be judged by Rankin & Nick Knight, who will be looking for images that shine a light on what it means to be a modern man in today’s fast changing world. Winning amateur photographs will be on public display alongside professional submissions at the prestigious Getty Images Gallery in central London in May, with key photographs used in print and social campaigns to promote the movement.
The aim of the unique movement of brands, photographers, creatives and agencies is to raise awareness and funds for the Campaign Against Living Miserably (CALM), an award winning charity dedicated to preventing male suicide. As well as overseeing the overall project and partnership negotiation, Fuse are managing the exhibition launch and fundraising events at the Getty Images Gallery in London for invited guests.
TCPM founders Scott Shillum & Steve Wallington said: “We have founded The Calm Photography Movement to raise awareness of the role that photography can play in shining a light on men’s mental health after losing close family and friends to suicide in the recent past. The aim of the movement is to raise awareness and funds for the Campaign Against Living Miserably (CALM), an award winning charity dedicated to preventing male suicide. We are thrilled to have the support of Rankin & Nick Knight, along with the generous support of LYNX, Getty Images, TOPMAN and our other suppliers and partners.”
Rachael Smith from marketing agency Fuse said: “We have been working with The Calm Photography Movement from its inception and are excited to be part of a capacity-building movement which aims to raise awareness of this important cause. As an agency we think it is an innovative platform upon which brands and businesses can collaborate, bringing shared value to an issue that so clearly needs to be brought to light. We’re incredibly proud of our involvement in raising awareness for this important cause and believe we’ve helped create an engaging platform for people to experience.”
For more info see www.calm.photography
About TCPM: The Calm Photography Movement has been founded by lifelong friends Scott Shillum and Steve Wallington who have both lost close family and friends to suicide in the recent past. Photography has been a big part of both of their professional and personal lives which led to the opportunity to raise awareness and funds for CALM.
About CALM: The Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. CALM provides support for men through a helpline and webchat service and campaigns for culture change so men feel able to seek help when they need it. Find us at www.thecalmzone.net and @thecalmzone.
About Fuse: Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture. Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight. With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015. Follow us @FuseSportEnt Find us on LinkedIn