In 2025, social media isn’t just about cat memes and selfies, it’s an algorithm-driven battleground where user-generated content and authentic voices shape cultural trends.
Platforms like Instagram and X have evolved into passive media hubs, fuelling an “addiction economy” that raises mental health concerns and increases the demand for genuine, unfiltered experiences. Meanwhile, the rise of AI-generated content is igniting a creative renaissance, pushing brands to emphasise originality and authenticity to stand out in an oversaturated space.
At the same time, micro-influencers and fan-powered content, especially in sports, are challenging traditional media gatekeepers, reshaping how audiences engage and who they trust.
The MKTG Trends Report unpacks these shifts and explores how brands can effectively tap into them, offering insights and inspiration to navigate this dynamic digital landscape with impact.
Click here to download the MKTG Trends Report Spring 2025.
