With the Premier League side-lined for the past three months, Paddy Power is launching a new campaign designed to welcome football back.
The campaign titled ‘All is Forgiven,’ celebrates the annoyances of modern football – from dodgy player haircuts to time-wasting tactics – positioning them as welcome signs of the game’s return.
Josh Green, Creative Director at Octagon commented:
“This is a love letter to football nonsense. From all of us to the game, we’ve missed you. The rubbish things, the annoying things, everything. Sometimes you don’t know what you have until it’s gone.”
The campaign, created in partnership with Octagon, will run across outdoor, press and social.
–ENDS–
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Media Contact:
Lauren Estwick, New Business & Marketing Manager,
+44 7931 356 289
Lauren.estwick@octagon.com
