The National Trust has appointed sponsorship agency Reg&Co. to help develop a partnership strategy and asset valuation in 2023.
The London-based brand marketing agency will work alongside the National Trust team to build a partnership strategy and asset valuation across their properties which include more than 200 historic houses, castles, archaeological and industrial monuments, gardens, parks and nature reserves in the United Kingdom.
Stu Richmond, Director at Reg&Co, commented: “As a lifetime member and outdoors enthusiast, securing the brief to consult for The National Trust on their wide range of assets is a hugely exciting win for me personally and another valuable client to add to our stable here at Reg&Co.
“There are some really exciting seasonal campaigns that will give us the opportunity to sell to a range of potential brands with really compelling reach and messaging. We look forward to working with their team to develop a sales proposal, unearthing partnership opportunities and building a prospect list to take to market.”
Victoria Floyd, Head of Corporate Partnerships, National Trust added: “With over 5.7 million members, 44,000 volunteers and approximately 10,000 staff, the National Trust is the biggest conservation charity in Europe and the largest private landowner in the UK. We look after an incredible variety of places for the nation, from historic houses and castles to coastlines and woodland.
“We are excited to be working with Stu and his team to find potential partners and build a sponsorship strategy that will allow us to continue to preserve our wide range of properties, coastlines and wild spaces for everyone’s enjoyment, forever. Our partners and sponsors play a huge role in enabling us to carry out our charitable work; we couldn’t do it without them.”
For further information on the partnership please contact: Stu Richmond Stuart@regandco.com
The National Trust is a conservation charity founded in 1895 by three people: Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley, who saw the importance of the nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. Today, across England, Wales and Northern Ireland, we continue to look after places so people and nature can thrive. Entirely independent of Government, the National Trust cares for more than 250,000 hectares of countryside, 780 miles of coastline and 500 historic properties, gardens and nature reserves.
Reg& Co is a sponsorship consultancy using brand partnerships to drive commercial value for organisations.
For more information please contact Karen Morris: firstname.lastname@example.org +44 (0) 7771 900465