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  • Case Studies
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Case by Case w/ Rox

Everyone in the industry will have their own favourite sponsorship case study. If you've ever wondered what Misha Sher or Andy Westlake would nominate as their all-time highlight, you're about to find out!

Risto 'Rox' Oksanen's new series of podcasts with fellow ESA Board Directors is based on the simple premise of asking nine industry leaders to talk through their No.1 sponsorship case study. Rox himself kicks things off with a campaign about free beer, in conversation with producer Jones Häkkinen.

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Case by Case w/ Rox episode 1 – Jones Häkkinen

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Case by Case w/ Rox episode 2 – Khadeen O’Donnell

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Case by Case w/ Rox episode 3 – Andy Westlake

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Case by Case w/ Rox episode 4 – Jenny Seymour

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Case by Case w/ Rox episode 5 – Matt Stevenson

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Case by Case w/ Rox episode 6 – Mike Hope-Milne

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Case by Case w/ Rox episode 7 – Daragh Persse

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Case by Case w/ Rox episode 8 – Misha Sher

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Case by Case w/ Rox episode 9 – Stuart Wareman

Most popular resources

  • How Moonton Games Achieved €115m in Brand Value [Shikenso Analytics]
  • ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]
  • caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams
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