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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • ESA Sponsorship Trends
  • Equality, Diversity and Inclusion
  • Sustainable Sponsorship
  • Policy Papers
  • Event Catch-up
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Media Group Resources

The ESA Media Group represents ESA’s media company and agency members and meets throughout the year to discuss topical issues and further the objectives of the group.

See more information about the Media Group here - including a list of current members.

Information, Guides, Research

Key
PUBLIC

Public access - no login required

ASSOCIATES

Available to logged-in ESA Associates

NAT REPS

Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
See membership

PUBLIC

Creating Content With Your Audience – Influencer White Paper by Latimer Group

MEMBERS

August 2017 – VR White Paper II – Case Study Led

MEMBERS

January 2017 – ESA Guide to Virtual Reality

PUBLIC

October 2015 – Updated advice on broadcast sponsorship

MEMBERS

September 2015 – Twitter presentation

MEMBERS

July 2015 – Repucom Global Broadcast Landscape

MEMBERS

April 2015 – StyleHaul presentation

MEMBERS

November 2014 – ESA Guide to Product Placement (II)

MEMBERS

April 2013 – ESA Intro Guide to Product Placement (I)

MEMBERS

June 2014 – Pearl and Dean – Film Partnerships

MEMBERS

November 2013 – Intro to Sponsorship and Social Media

MEMBERS

July 2013 – YouTube – How technology is disrupting the sponsorship model

MEMBERS

June 2013 – IAB Building Brands Online (Sponsorship)

MEMBERS

December 2012 – ChannelFlip (creator/ distributor of content) presentation

MEMBERS

April 2012 – ESA Introduction to Media Sponsorship

MEMBERS

March 2011 – ESA Digital terms

MEMBERS

March 2011 – ESA Digital Illustration

MEMBERS

May 2010 – Pearl and Dean – Media Collaboration

MEMBERS

Apr 2010 – Models for Remuneration

MEMBERS

Jan 2010 – ESA Product Placement DCMS response

MEMBERS

Nov 2009 – DCMS Listed Events Review – ESA Response

MEMBERS

Jul 2009 – David Peters: Media Sponsorship and the ‘R’ Word

MEMBERS

Jan 2009 – IAB: Internet Advertising Trends

MEMBERS

2008 – Thinkbox Sponsorship: a Brand’s Best Friend

MEMBERS

2008 – EASA: Digital Marketing Communications & Best Practice

Most popular resources

  • ESA Webinar – Right First Time: New Sponsorships that Sparkle (ESA Awards Winner Showcase) – 24 April 2026 [video]
  • ESA Breakfast: Evidence. Action. Change. What to Do About Sponsorship’s Inclusion Challenge – 15 April 2026 [video]
  • ESA Breakfast with THE·TEAM: Sponsorship & Fan Engagement in a Twilight World Cup – 19 March 2026 [video]
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