MOONTON Games, the studio behind Mobile Legends: Bang Bang (MLBB), partnered with Shikenso Analytics to power the sponsorship success of its flagship tournament, the M6 World Championship. As a result of this data-driven collaboration, M6 generated over €115million ($USD 129million) in total brand value for its partners, marking a new milestone for mobile esports.
The tournament, which became the most-watched in M Series history with 85 million watch hours, showcased how real-time data and analytics can optimize sponsorship strategies. Using Shikenso’s AI-powered tools, MOONTON tracked over 3.4 million brand appearances and turned them into actionable insights that elevated partner visibility across both streaming and social platforms.
To share the learnings, MOONTON Games and Shikenso Analytics released a free case study detailing the impact of these efforts. It includes campaign data, measurement methodologies, and a playbook for maximizing ROI through sponsorship intelligence.
The results speak volumes: 85 billion gross impressions, 170 million hours of brand asset view time, and a clear demonstration of how data can transform sponsorship outcomes. This collaboration underscores a broader shift in esports – from guesswork to strategy and from exposure to value. As MOONTON Games and Shikenso continue to lead with transparency and innovation, the M6 World Championship sets a benchmark for future tournaments seeking to turn fan engagement into tangible business outcomes.
Download the case study to explore the full breakdown here.
