The European sponsorship industry has expressed another slight increase in confidence in ESA’s year-ending Sponsorship Sentiment Tracker survey.
The overall confidence rating was measured at 7.3 out of 10, compared with 7.2 at the end of 2023. There were notable increases in rights holder and agency confidence, but the brands who answered the survey expressed a dip from 7.4 to 7.1.
ESA has been tracking the sentiment among professionals in the sponsorship industry since the onset of the COVID-19 pandemic in March 2020. The survey is now conducted annually. Click here to see all SST results.
