The Senior Partnership Activation Manager is responsible for managing a portfolio of large-scale brand and corporate partnerships for Factory International. Including primary responsibility for a new multi-year, global brand partnership. They will provide expert advice and leadership to the Partnership Activation Managers including direct line management.
The postholder will ensure the exceptional delivery of all contractual rights and benefits within their portfolio of partnerships, and feed into sales leads on the development of upselling opportunities and renewals.
The Senior Partnership Activation Manager will implement effective systems and processes across the management of accounts and broader tasks, including finance, data and reporting. They will also oversee key partner event formats to support the ongoing stewardship and growth of Factory International’s corporate partnerships portfolio.
Responsibilties
– Onboard and manage a new major multi-year, global brand partnership for Factory International, inclusive of leading on the day to day roll out of the partnership, managing all stakeholder relationships and all associated activities
– Lead the day-to-day management of other large-scale, multi-year brand partnerships ensuring the seamless delivery of all contractual rights and benefits in line with agreed objectives and KPIs
– Act as the primary liaison between Factory International and their partnership portfolio maintaining an exceptional standard of communication, service, and strategic alignment
– Oversee the scoping, planning, approval and execution of high-profile brand activations and other event formats, ensuring activity meets both partner and organisational goals
– Work cross-departmentally with Marketing, Programming, Operations and Ticketing teams to deliver on partner benefits such as presale access, onsite visibility, marketing campaigns, reporting and audience engagement initiatives
– Lead the creation and delivery of bespoke events and hospitality experiences that steward and strengthen partner relationships and showcase Factory International’s offer
– Identify and develop opportunities for renewal, upsell, and deeper integration within the partner’s marketing and customer engagement strategies
– Maintain accurate partnership records, financial tracking, and reporting to ensure transparency and accountability across all areas of delivery
– Represent Factory International at key events, launches and meetings, acting as a senior ambassador for the organisation’s partnership portfolio
– Line manage and mentor the Partnership Activation Managers, providing guidance, setting clear objectives, and foster a collaborative, supportive team culture
