Rockstar Energy Drink has been announced as the ‘Official Energy Drink’ for Snowboxx Festival 2016 with the agreement brokered by Slingshot Sponsorship.
Snowboxx Festival has found a new home in Avoriaz, the heart of the Port du Soleil ski region. The festival is creating something never before seen at winter festivals, its own ‘Snowboxx Village’ in the heart of the town. The village will host a plethora of events, main stage performances, off-the-wall festival features & local food and drink stalls.
The partnership will see Rockstar Energy Drink integrated throughout Snowboxx 2016 having been granted use of use of a range of Snowboxx imagery and assets. This will be further supported by VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.
Gordon Donald, Brand Manager for AG Barr commented “Rockstar Energy Drink has always had a close connection with music and winter action sports so partnering with Snowboxx felt like a perfect and natural fit for us. The festival has grown each year and the Rockstar team are excited to bring our unique brand of energy and party to Avoriaz!”
Following sell out attendances in the last three events, Snowboxx 2015 featured the likes of Jungle, 2manydjs, Blonde and Eton Messy for a week of music and slopeside activities. Now Snowboxx 2016 is set for an even bigger 2016 lineup with chart topping duo Sigma and double Mobo award winner Stormzy already featured on the bill alongside hip-hop legend Grandmaster Flash.
Aden Levin, Managing Director, Snowboxx remarked “The partnership with Rockstar Energy Drink is really exciting for Snowboxx. The brand embodies the Snowboxx spirit of living life to the full and there is a great crossover between the event attendees and their audience. We look forward to welcoming them to Avoriaz!”
Final tickets remaining for Snowboxx 2016 are available now at http://snowboxx.com/
–ENDS–
Notes to Editors:
About Snowboxx (Mainstage Travel)
Mainstage Travel is a travel company that has completely revolutionised the youth travel industry with some of the biggest brands in the travel market from the Takeover Holidays in the Summer to Snowboxx in the winter. The company has also just launched its cut price ski deal website www.weareski.com that offers unbeatable ski deals all season long.
www.mainstagetravel.co.uk
www.facebook.com/Snowboxx
www.snowboxx.com
@Snowboxx
About Rockstar Energy Drink
Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music.
www.facebook.com/RockstarEnergyDrinkUK
www.gb.rockstarenergy.com
About Slingshot
Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world. Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner
with. Clients include diverse verticals such as publishing, sport, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship. For comments and information, please contact Andrew Selby: e. andrew@slingshotsponsorship.com t: +44 (0) 207 226 5052
www.slingshotsponsorship.com
