How to measure, evaluate & report sponsorship impact

SPONSORSHIP ROI EXPOSED is a one-day summit bringing together the industry’s leading players in sponsorship, sharing best practice, in measurement and evaluation that informs return on investment.

Leading brands that put measurement, evaluation and ROI at the heart of their sponsorship and brand partnerships

The best in-class specialists and agencies that administer proven processes for the evaluation of the impact of sponsorship on audiences

Rights holders that support the measurement & evaluation of the assets they deliver to their partners

What you will learn:

SPONSORSHIP ROI EXPOSED will reveal the “Holy Grail” of sponsorship & brand partnership practitioners:

Identifying the true difference between ROI and measurement & evaluation?
What needs measuring; The sponsorship assets, activations, and change in audience behaviours?
How sponsorship impacts the purchase decisions of consumers & customers?
How brands, rights & talent owners, specialist agencies work together to measure, evaluate and demonstrate ROI
What are the most effective processes to measure and evaluate ROI?
Who should own the process identifying the role and responsibility of rights holders, agencies and the brand owners?