How to measure, evaluate & report sponsorship impact
SPONSORSHIP ROI EXPOSED is a one-day summit bringing together the industry’s leading players in sponsorship, sharing best practice, in measurement and evaluation that informs return on investment.
Leading brands that put measurement, evaluation and ROI at the heart of their sponsorship and brand partnerships
- The best in-class specialists and agencies that administer proven processes for the evaluation of the impact of sponsorship on audiences
- Rights holders that support the measurement & evaluation of the assets they deliver to their partners
What you will learn:
SPONSORSHIP ROI EXPOSED will reveal the “Holy Grail” of sponsorship & brand partnership practitioners:
- Identifying the true difference between ROI and measurement & evaluation?
- What needs measuring; The sponsorship assets, activations, and change in audience behaviours?
- How sponsorship impacts the purchase decisions of consumers & customers?
- How brands, rights & talent owners, specialist agencies work together to measure, evaluate and demonstrate ROI
- What are the most effective processes to measure and evaluate ROI?
- Who should own the process identifying the role and responsibility of rights holders, agencies and the brand owners?
Speakers
PAUL SAMUELS,Executive Vice President, Global Partnerships
CHRIS MARKING, Vice President, International Partnerships and Sponsorship Strategy
TOBY HESTER, CEO SponsorshipCoach
NICK RUSLING, Chief Executive
ANDY WESTLAKE, Chairman
LUKE HARPER, Head of Cycling Partnerships
SAM SEDDON,Client & Programme Executive
JIM CAMPLING, President UK Marketing Partnerships
DAVID VINCENT,Head of Content & Partnerships
JESS HARGREAVES,Director & Chair of the Institute of Promotional Marketing
JOEL SEYMOUR-HYDE,Head of Octagon UK
BELINDA STEVENSON,Vice President Brand Consulting
BEN TREADAWAY,Creative Director
For further information contact
Toby Hester, CEO, Sponsorship Coach
Email | http://sponsorshipcoach-events.com/