Sponsorship specialists Sine Qua Non (SQN) have helped to realise a brand-new multi-year partnership between the Algorand Foundation and the Envision Virgin Racing Formula E team, which has been announced today.
SQN has played an instrumental role in envisaging this exciting new partnership, as well as supporting both parties throughout the process. The result is the Algorand Foundation becoming the team’s Platinum Partner ahead of Season 8 of the FIA Formula E World Championship.
The team’s new livery, featuring the Algorand Foundation logo, will first be seen at the UN’s COP26 global climate conference.
CEO of SQN, Claire Ritchie-Tomkins, commented: “We are delighted to see this exciting new partnership between the Algorand Foundation and Envision Virgin Racing come to fruition, and proud to have played a role in bringing these two like-minded organisations together.
“Sustainability and green credentials are at the heart of this partnership, so it’s fitting that the announcement is made on the eve of COP26. We look forward to supporting the Algorand Foundation as it embarks on what we are sure will be a mutually beneficial relationship between them and Envision Virgin Racing.”
The Algorand Foundation is dedicated to fulfilling the global promise of blockchain technology by leveraging the power of the Algorand protocol and its ecosystem, to enable everyone to harness the potential of an equitable, truly borderless, digital economy, built on a carbon-negative network, that will help sustain a better planet.
Like Envision Virgin Racing, the Algorand Foundation has a commitment to a sustainable future built on cutting edge innovation and high-performance, backed by durability and reliability forged in the heat of real-world competition.
This collaboration sees the Algorand Foundation become a partner of the team’s innovative ‘Race Against Climate Change’ sustainability programme, created to help amplify the fight against climate change and accelerate the movement to zero emission vehicles. Envision Virgin Racing will also work with the Algorand Foundation to strengthen its community initiatives, including supporting the Foundation’s developer and innovator community events.
Commenting on the announcement, James Mercer, Commercial Director, Envision Virgin Racing Formula E team, said: “We’re delighted to be partnering with the Algorand Foundation. While blockchain technology provides many interesting new opportunities, Algorand’s technology offers the unique opportunity to deploy blockchain in the most environmentally responsible way. With sustainability and addressing the climate crisis at the heart of why we exist, we are excited about what we can achieve together.”
Sean Lee, Chief Executive of the Algorand Foundation, added: “The Algorand Foundation, in its mission to build awareness of the Algorand blockchain and its rapidly growing ecosystem, had been seeking a global partnership that would deliver that increased awareness on a platform that delivered the passion and excitement of highly competitive sports but that would also parallel the key sustainability values of the Algorand ecosystem. We’re thrilled to partner with Envision Virgin Racing, with whom we have so many amazing synergies.
“The Algorand blockchain has been built from the outset to have the smallest possible carbon and energy footprint, and to provide a uniquely sustainable blockchain platform for innovators around the world who want to create technology that has sustainability at its core. We look forward to supporting each other in our missions to show that sustainable,climate friendly innovation is the optimal approach to creating our future technology and economies.”
As one of the founding teams of the FIA Formula E World Championship, Envision Virgin Racing — owned by world-leading greentech company Envision Group — boasts an impressive record both on and off the track. Aside from securing 11 wins and 33 podiums in their 84 races, Envision Virgin Racing was the first carbon neutral Formula E team (PAS 2060). It is also one of a handful to achieve the FIA’s Three Star Sustainability Accreditation, and the only sports team to partner with the UK government to support their ‘Together For Our Planet’ initiative and the UN’s COP26 global summit.
-ENDS-
Sine Qua Non (SQN) Background
Sine Qua Non (SQN) is a specialist marketing consultancy that works with technology and technologically innovative companies to use cost effective sponsorship platforms to develop relationships, grow their revenues and achieve key business objectives. A core area of expertise is motorsport which lends itself to associations with businesses in the high-tech sector.