Ahead of the 2019 ESA Awards ceremony, taking place on Thursday 28th February 2019 at Café de Paris, London, we’re speaking to the judges about the process and campaign entries. ESA Awards Judge, Patrick Murphy, Director of Atomic Sport: Visit ESA Awards for further details on the European sponsorship industry awards. ... read more
How did the 2018 FIFA World Cup in Russia and the 2018 Winter Olympics in Pyeongchang fare for Sponsors?
Which sponsors won at the 2018 FIFA World Cup in Russia? by Charlie Staerck - ESA According to Adweek 1 and MPVindex, adidas was amongst the top performing brands at the World Cup. adidas generated almost 43 million engagements and over $63million in social value via its jersey logo and stadium signage largely thanks to Instagram, adding that the players themselves were the biggest promoters of the brand. Drinks Activations As ever, the tried and tested Man of the Match voting system ... read more