Aside from the centuries of cultural and societal popularity, the size of football’s global grassroots game comes from a much simpler, universal truth: it’s remarkably low maintenance. Everyone with a ball is a footballer and whether it’s on Hackney Marshes, or one of the 200 Powerleague or Goals centres around the country, you can get a game. Given the sound of balls and beer guts bouncing off plywood boards can be heard in every town with a population greater than ten, you’d be forgiven for ... read more
How did the 2018 FIFA World Cup in Russia and the 2018 Winter Olympics in Pyeongchang fare for Sponsors?
Which sponsors won at the 2018 FIFA World Cup in Russia? by Charlie Staerck - ESA According to Adweek 1 and MPVindex, adidas was amongst the top performing brands at the World Cup. adidas generated almost 43 million engagements and over $63million in social value via its jersey logo and stadium signage largely thanks to Instagram, adding that the players themselves were the biggest promoters of the brand. Drinks Activations As ever, the tried and tested Man of the Match voting system ... read more