Jan Baeskens will strengthen the Wasserman Benelux team as Account Director.
With over 20 years of experience in brand activation, Jan has worked on dozens of leading brands for various marketing and communication agencies.
He has managed a wide range of projects for different multinationals at festivals, trade shows, and events, delivering both live and digital experiences. In his new role as Account Director, Jan will be responsible for managing and expanding client relationships in the Benelux region, alongside the current team at Wasserman Benelux in Mechelen and Amsterdam, supported by the European HQ in London.
“This role allows me to collaborate with leading brands in sports, music, lifestyle, entertainment and culture, all of which are my passions. I am very much looking forward to creating impactful campaigns and partnerships and further driving growth in the Benelux,” said Jan Baeskens.
“The further rollout of activations across Europe will also be an exciting challenge. My background in sports management will certainly be an asset in this.”
SVP Brands & Properties Wim Mathues, who leads the Benelux team, is also very pleased with this new addition: “With his vast experience and passion for sports & entertainment, we are confident that Jan will play a crucial role in the continued growth and success of #TeamWass.
“Our various clients will greatly benefit from his extensive 360° activation and brand expertise, while he will also help shape our own strategy and vision.”
-ENDS-
Wasserman is a leading connections agency specializing in sports, music, culture, lifestyle and entertainment. In the Benelux, #TeamWass has offices in both Mechelen and Amsterdam, with EMEA HQ in London.
+32 15 33 97 87
MECHELEN – AMSTERDAM
