Vodafone has today unveiled a new partnership with The SSE Hydro Arena in Glasgow in a further commitment to the region. The SSE Hydro Arena is Scotland’s largest entertainment venue hosting around 150 music, sporting and entertainment events every year and with a capacity of 14,300.
Under the agreement, Vodafone will have access to a new on site super-suite, which will be available to customers and guests during live events; and will be used for branded experiences and to showcase the latest technologies such as 5G and the Internet of Things (IoT). Set to open in spring 2020, Vodafone customers will also have the opportunity to win tickets to flagship events at the arena via Vodafone’s VeryMe loyalty app.
Anne Sheehan, Director, Vodafone Business said:
“Scotland is a hugely important country for us and our new partnership with The SSE Hydro Arena reinforces our commitment to the city of Glasgow. I’m delighted we will be able to showcase our new technologies to both Vodafone Business guests and to music and sports fans from across Scotland. We’re looking forward to working closely with The SSE Hydro Arena to explore how 5G can enable the creation of new and compelling experiences for fans.”
Ross Easton, Head of Commercial, Scottish Event Campus said:
“We are delighted to welcome Vodafone as our official technology partner and look forward to working together. We believe Vodafone’s latest technologies have the potential to greatly enhance our visitors’ enjoyment at The SSE Hydro and will help us to continue to deliver a fantastic experience for fans.”
Liana Mellotte, Director, AEG Global Partnerships said:
“Bringing the Vodafone partnership to The SSE Hydro marks another important milestone in the evolution of the arena, which now ranks highly in the world. Vodafone’s technology capabilities match the ambitions of the Scottish Event Campus and will keep it at the forefront of advances in technology.”
Vodafone already has a significant presence in Glasgow, with ten retail stores across the city. Glasgow was one of the first cities where Vodafone launched its 5G network in 2019; and a partnership with Glasgow University ensured it was the first educational institution in Scotland with a 5G network. 5G will support the adoption of a range of new technologies such as the Internet of Things (IoT), robotics, connected cities and self-driving vehicles with many industries – including automotive, financial services, entertainment and healthcare – set to benefit.
–ENDS–
Notes to Editors
Sports and entertainment consultancy AEG Global Partnerships were responsible for the brokering of the partnership arrangement between Vodafone and the SSE Hydro Arena.
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About Vodafone UK
Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).
Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.
Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%. Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.
Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues. Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.
We are part of Vodafone Group, one of the world’s largest telecommunications companies, with mobile operations in 24 countries, partnerships with mobile networks in 42 more, and fixed broadband operations in 19 markets. As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.
For more information about Vodafone UK, please visit: www.vodafone.co.uk
About SSE Hydro
The SSE Hydro is the second largest purpose-built entertainment venue in Scotland. The SSE Hydro plays host to national and international artists as well as global entertainment and sporting events. With a capacity of 14,300, The SSE Hydro augments the SEC’s existing facilities and stages 140+ events annually.
Attracting an audience of more than a million visitors each year, the venue is consistently ranked by Pollstar in the top 10 arenas globally, alongside iconic venues like Madison Square Garden and The O2 and sits at number 1 on Billboard’s list.
Since opening in September 2013, The SSE Hydro has staged hundreds of events – from Celine Dion and Prince to Metallica and Beyonce. It was also the venue for the MTV Europe Music Awards, the Ryder Cup Gala Concert, BBC Sports Personality of the Year, Glasgow 2014 Commonwealth Games.
The venue is partnered with SSE, Clydesdale Bank, Eden Mill, Heineken, Capital FM, Park’s Motor Group, Irn Bru, Bacardi, and Nordoff Robbins Scotland.