Fru Hazlitt, Managing Director of Commercial, Online and Interactive at ITV will tackle the ‘Meaning of Sponsorship’ seen through a media lens as she delivers the keynote address at this year’s ESA Sponsorship Summit in London on the 3rd April.
With over 20 years’ experience of the media sector and previous roles at Virgin Radio, Yahoo and The Guardian Media Group, Fru will provide a media perspective on some of the current challenges facing the industry. She will then be joined by industry experts for a panel discussion.
Fru will look at how sponsorship has been viewed in the different stages of her career and how it has improved. She will give her opinion on what she considers good sponsorship, what she thinks of product placement in a sponsorship context and the role and influence of the Regulator, as well as research and what works and what doesn’t in the ‘content is key’ debate.
Her talk will be followed by a panel discussion highlighting the opportunities presented by the different uses of media in successful sponsorship campaigns. The Panellists are:
David Wheldon, Managing Director, Brand, Reputation, Citizenship and Marketing, Barclays, who will draw on his experience to give his perspective on the changing world of sponsorship, including media sponsorships, and how brands can derive benefit from these partnerships. He will also share his views on new technologies and how these will impact on media partnerships in the future.
Jeremy Edwards, Founder and Director of Content, Activative will explain how he sees the rise of branded content, advertiser-funded programming and product placement in one form or another as inevitable. He believes two key factors will play a crucial role in how the trend plays out and how successful such content will be – ‘transparency’ and ‘quality’.
Tess Alps, Chair, Thinkbox, will share her views on how sponsorship has evolved, the growth of branded content solutions and how new technologies are contributing to television’s expansion.
Chantal Rickards, Head of Programming and Branded Content EMEA, MEC, believes that sponsorship has never before offered so much potential in terms of creating a true business partnership.
David Peters, Head of Sponsorship, Dentsu Aegis Network Sports & Entertainment (formerly Carat Sponsorship) will moderate. He has thirty years’ experience in the media and sponsorship industry, working with clients including Diageo, Cadbury and British Gas on their media partnership strategies.
This discussion will be followed after a coffee break by a debate on how best to ‘Prove the Business Value of Sponsorship’, translating creative campaigns into business success stories.
For further details about the Summit, the speaker line-up, and bookings, please visit the website – http://www.sponsorship.org/content/sponsorship-summit-2014/index.asp ENDS
For further information contact ESA Office via +44 (0)20 8390 3311 or esaoffice@sponsorship.org . Follow us on Twitter at #ESASponSummit