News

The partnership combines Prevent’s market leading Head Impact Monitoring Technology with OPRO’s globally renowned mouthguard manufacturing capabilities. Prevent Biometrics, provider of the world’s most independently validated head Impact Monitoring Mouthguard Technology (IMM), and OPRO, a ... read more

Gulf Oil has launched its new global creative campaign, in partnership with McLaren Automotive, building on their ‘Together, We’re Unstoppable’ positioning and McLaren Automotive’s recommendation of Gulf Oil for its supercars. Following a competitive pitch in December 2022, rEvolution and ... read more

M&S Food and Wembley Stadium connected by EE have teamed up to open not one, but TWO, Foodhalls within the venue. The collaboration sees M&S Food become the first food retailer to operate inside the stadium. The two stores, which opened for the first time on Sunday 6th August, will offer ... read more

The Sports Consultancy (TSC) is delighted to announce that it has strengthened its rights marketing and sponsorship sales portfolio after signing an agreement to secure sponsors and partners for the World Anti-Doping Agency (WADA). The new deal, revealed today, provides TSC with the global ... read more

SABIC, a global leader in diversified chemicals, formally highlighted the use of its materials in applications on the GENBETA car, the new holder of the GUINNESS WORLD RECORDS™ title for the fastest speed achieved by a vehicle indoors revealed and is now on display at the 2023 Hankook London E-Prix ... read more

Sixteen of the world’s leading teams, including Tour de France champions Jumbo – Visma and home fan favourites INEOS Grenadiers, will compete in this year’s Tour of Britain. They are two of the five UCI WorldTeams who will take the start in the 19th edition of the UK’s most prestigious race, ... read more

The Home Nations and EE has announced the winners of the Connected Club Cup 2023 – Mariam Musa as the champion of the first women’s tournament and Louie Parker of the men’s group. Mariam and Louie each won the title of the esports FIFA competition after competing in the final against six of the ... read more

Industry likely to take stock on women's sport sponsorship after FIFA Women's World Cup A new survey undertaken by sponsorship consultancy ONSIDE and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in 10 industry experts think ... read more

Global sports marketing agency Right Formula has promoted its Managing Director of Commercial, Luke Organ to the new role of Managing Director for EMEA and APAC. Organ, who was previously the Chief Commercial Officer of English Premier League club Aston Villa, joined Right Formula in 2019 and has ... read more

The Space Between has been appointed by global small business platform Xero to create the first campaign for its sponsorship of the FIFA Women’s World Cup 2023 and the Lionesses in the UK. The integrated campaign, ‘Dream Bigger,’ will run across outdoor, radio, YouTube, social, DOOH, ... read more

The Tour of Britain, the UK's leading cycle race, have today unveiled Accurist as their official timekeeper for 2023 and the limited-edition Tour of Britain Origin watch. This partnership starts a union centred around Britishness, combining as it does the country's biggest annual free-to-watch ... read more

Extreme E, the pioneering off-road racing series, has partnered with Siemens and GeoPura, who will provide consultancy expertise in the development of the series’ car as part of the championship’s transition towards hydrogen. Siemens and GeoPura will deliver industrial software and technical ... read more

Scottish Gas, part of Centrica, the largest home energy supplier in the UK, has partnered with Scottish Rugby to help the rugby community across Scotland reduce their energy bills and carbon footprint. The deal will involve more than 130 active clubs in all five playing regions of Scotland and ... read more

The British Olympic Association (BOA) has today announced charity partnerships with StreetGames and YoungMinds, two of the country’s leading young people’s charities, focusing on physical activity in under-served communities and mental health and wellbeing respectively. As part of the ... read more