News

The FA has extended its deal with EE as the lead partner of all England teams and Wembley Stadium. The four-year extension will see the EE logo continue to appear on all training kits worn by the England senior men’s and women’s squads and all development and para teams up until 2028. EE has ... read more

Women’s Professional Leagues Limited (WPLL) can confirm that Will Garton has joined the WPLL Board as an Independent Non-Executive Director (INED), with Debra Nelson having been appointed as the Board’s Observer. Garton will join Maria Raga Frances, former CEO of Depop, and ex-professional ... read more

Fulham FC is delighted to announce Dupliq as the Club’s Official Managed Print Supplier. The agreement with London’s Original Football Club includes integration within the new world-class destination, Fulham Pier. The Club’s global reach will support in driving awareness of Dupliq’s services, as ... read more

A new project that will restore and connect vital wildlife sites surrounding one of North Yorkshire’s most scenic roads is now underway along the southern edge of the North York Moors National Park. Linking Thirsk to Scarborough, the busy A170 winds its way through market towns and quaint ... read more

Cadbury has announced that two of the most high-profile names in women’s football, England legend Jill Scott and current Lioness Lauren James, are joining the Cadbury family as ambassadors. Both Scott and James bring exceptional passion, talent and dedication that align seamlessly with Cadbury’s ... read more

HBS and the Rugby Players Association (RPA) have joined forces to provide training courses in digital content production for their women’s members in this pivotal year for the game. Culminating in Rugby World Cup 2025 in England and building on the work HBS has already undertaken with the ... read more

Manchester City has today announced a new multi-year partnership with Veritran, a leading global technology company dedicated to transforming the digital experiences of millions of people around the world. As the Club’s Official Fan Identity Partner, Veritran’s technology will integrate with the ... read more

Understanding fandom the key to sponsorship success for rightsholders and brand The Irish sponsorship market, valued at €225 million in 2024, is projected to grow by 5% to €236 million in 2025, according to the 19th annual ONSIDE Irish Sponsorship Industry Survey. This growth, while positive, ... read more

Bright Partnerships, the pioneering sport and entertainment agency, has expanded its operations into Australia, with the launch of a third international office in Melbourne, following the successful launch of the agency’s first office outside of London in New York in 2023. Bright Partnerships has ... read more

Nyetimber, the leading English sparkling wine producer today announces its exclusive sparkling wine partnership with the Royal Thames Yacht Club. Coinciding with the Royal Thames Yacht Club’s 250th anniversary, Nyetimber will be the Official Celebration Partner for all 250th Anniversary events, ... read more

Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new ... read more

The free-to-download whitepaper presents exclusive insights into a nominated sponsorship case, GIANTX's top asset, key sponsorship metrics, real campaign data, and actionable advice for esports organizations, brands and agencies. GIANTX, a leading esports organization, and sponsorship analytics ... read more

Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflict Today, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to ... read more

Turnstile has launched its Munich office, marking a significant step in its global expansion strategy. This new location joins existing offices in the United Kingdom, Australia, and the United States, reflecting Turnstile's continued growth and the rising demand from European rights holders and ... read more

The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of ... read more