Investment in Reading expands the global sports marketing agency’s UK-based brand representation capacity alongside London rEvolution, the global leader in sports marketing, has opened a new office in Reading, United Kingdom. The investment in Reading delivers the agency its second UK-based ... read more
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Kellie Harrington Visits St Mary’s Boxing Club
Olympic Champion inspires club’s next generation of boxers as part of the Dare to Believe Programme supported by PTSB Team Ireland Olympic Champion Kellie Harrington visited her old primary school and her boxing club to inspire the next generation of kids to reach for their dreams. The ... read more
Sage unveils first AI assisted Men and Women’s combined Guinness Six Nations dream team – with England taking joint-top spot
Sage, Official Insights Partner of Six Nations Rugby, has today unveiled the first combined men’s and women’s Guinness Six Nations dream team selected using statistical/historic playing data and artificial intelligence (AI). Announced ahead of the 2024 Guinness Men’s and Women’s Six Nations ... read more
Qatar Airways takes naming rights on premium members club at the O2
Qatar Airways has taken on the naming rights for the hotly anticipated new premium members club at The O2, which launches today, in a multi-year deal brokered by AEG Global Partnerships. The new VIP members club, which elevates the premium hospitality experience at the world’s most popular live ... read more
Zharnel Hughes sprints to Thirst Place with Vita Coco ambassador role
Team GB sprinter and British 100m and 200m record holder Zharnel Hughes has signed a partnership deal with Vita Coco, the UK’s leading coconut water brand, on his journey to the 2024 Olympics in Paris this summer. Hughes, 28, is based and currently training at the Usain Bolt Track at the ... read more
Irish sponsorship industry set to surpass €220m in 2024: ONSIDE
The Irish sponsorship industry grew by 8% to reach €212m in 2023 and the 18th annual ONSIDE Irish Sponsorship Industry Survey estimates there will be further growth of 7% in 2024 to €227m, surpassing the previous pre-pandemic peak of €224m in 2019. 2023 was the third consecutive year of market ... read more
Uber and AEG Europe announce largest naming-rights partnership in Germany setting new standard for live entertainment
From 22 March 2024, the iconic Berlin venues will be renamed the Uber Arena and Uber Eats Music Hall, alongside the surrounding entertainment district, attracting eight million guests annually, which assumes the name Uber Platz Uber, one of the world's leading mobility and food delivery ... read more
Shortlist for London Sport Awards 2024 announced
Record number of nominations recognising inspiring stories to get Londoners active The shortlist for the London Sport Awards 2024, supported by the City of London Corporation, have been announced today celebrating the unsung heroes who are improving the lives of Londoners through sport and ... read more
Edinburgh International Festival announces major opening event in partnership with The Macallan
Edinburgh International Festival today announces a new Principal Partner, single malt Scotch Whisky, The Macallan. Together, they will create a large-scale opening event to mark the start of August in Edinburgh, the world’s Festival City. Responding to this year’s International Festival ... read more
ESG remains top sponsorship trend in 2024, with AI the highest new entry
For the third consecutive year, ESG has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). The results of 2024 Sponsorship Trends Research: New Horizons, released to the ESA community during a live hybrid event this morning, were drawn from an ... read more
National Football League announces designated teams for London and Munich 2024 International Games
The National Football League today announced the designated teams set to play in London and Munich as part of the 2024 International Games. The Chicago Bears, Minnesota Vikings and Jacksonville Jaguars will each play international games in London during the 2024 regular season, while the Carolina ... read more
Two Circles partners with Charterhouse as leadership prepare for next stage of global expansion
Charterhouse Capital Partners (CCP) has agreed to take a majority stake in Two Circles, with the deal expected to be completed in the first quarter of 2024. The business will continue to be led by CEO and co-founder, Gareth Balch, alongside the current management team, and the Two Circles team ... read more
EXCEL ESPORTS announces merger with Giants Gaming, forming GIANTX
British esports organisation EXCEL ESPORTS and Spanish esports institution Giants Gaming are pleased to announce the merger of both companies to form GIANTX. The new venture will unify each organisation's renowned competitive esports rosters, management and resources to accelerate the organisation's ... read more
SweetSpot retirement announcement
SweetSpot founder Hugh Roberts, and Race Director Mick Bennett, will retire at the end of 2023, marking the end of 20 years at the helm of the company behind The Tour of Britain and Women’s Tour cycle races. Having founded SweetSpot in 2003 the pair were behind the creation of the modern Tour ... read more
European Sponsorship Association announces 2024 ESA Awards shortlist
Europe’s most prestigious sponsorship awards is destined to be a celebration of purpose-driven impact when industry leaders gather for the 2024 ESA Awards ceremony in London on Thursday 7 March. A surge of entries in two new, purpose-based categories, Sponsorship with a Social Purpose and ... read more
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