The partnership will also result in the extension of a STEM programme to support 1,200 school children in the North East of England, where Sage’s global headquarters is based Sage, the leader in accounting, financial, HR and payroll tech for small and mid-sized businesses, is ... read more
News
Team Ireland House Paris 2024 tickets now on sale
Opportunity to buy tickets for the biggest party in Paris during the Olympic Games Tickets to the Team Ireland House at the Paris Olympic Games officially go on sale today. Irish fans travelling to the Olympic Games are invited to join what is guaranteed to be the biggest party in ... read more
Manchester City extends partnership with Qualtrics as Official Experience Management Software partner
Manchester City has today announced an extension of its partnership with Qualtrics, the leader and creator of the Experience Management (XM) Category. An Official Club Partner since 2021, the new agreement announced today will see Qualtrics expand its role as Official Experience Management ... read more
Global Street Art appoints Reg&Co and Rosendale Partnerships to source sponsors for London Mural Festival 2024
The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place ... read more
PTSB launch TTL campaign as part of the Bank’s Title Sponsorship of the Irish Olympic and Irish Paralympic Teams, supporting ‘The Human Behind the Athlete’
The campaign created by Publicis Dublin portrays the human behind the athlete on their path to the Olympic Games and Paralympic Games Paris 2024 Following the launch of their ‘Altogether More Human’ brand platform in October and their ‘Moving With You’ mortgage platform in December, comes the ... read more
CSM appointed as exclusive commercial agency for Men In Blazers media network
Welcoming the first two partners of new Match Day Live Platform Global sport and entertainment agency, CSM, is pleased to announce that it has been appointed to lead on commercial partnerships for the Men In Blazers Media Network. Over the last decade, Men In Blazers Media Network has ... read more
Maggie Alphonsi stars in Sage’s Six Nations insights advert series for ITV
Sage is using the Guinness Six Nations to offer rugby fans unrivalled data-driven insights to help bring them closer to the matchday action as it unfolds in real time. A new partnership with ITV in the UK sees former England captain Maggie Alphonsi break down some of the tactics the teams ... read more
TikTok announced as Official Partner of Team GB and ParalympicsGB for Paris 2024
Team GB, ParalympicsGB and TikTok have today announced a new partnership that will see the entertainment platform become an Official Partner of both teams ahead of this summer's Olympic and Paralympic Games. The partnership aims to help Team GB and ParalympicsGB athletes share their unique journeys, ... read more
New deals in APAC reveal appetite for live event partnerships
AEG Global Partnerships has secured new partnerships with IG Group, Bacardi and Volvo at its live events venues in Japan and Thailand, providing a new way to engage with hard-to-reach audience groups in the Asia Pacific region. IG Group has taken the naming rights for the new 17,000 seat arena ... read more
rEvolution drives historic F1 partnership between Komatsu and Williams Racing
rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British team. Announced at the team’s launch in New York City on Monday ... read more
Reg&Co appointed by Grosvenor for partnership search
Sponsorship and brand partnership agency Reg&Co has announced its appointment to secure new partners in 2024 for two headline event activations across Grosvenor’s London portfolio , ‘Belgravia in Bloom’ and ‘A Summer of Sport.’ ‘Belgravia in Bloom’ is a free-to-attend spring flower ... read more
National Football League appoints ETM Group, ARC Inspirations and Regional Taverns as its UK Sports Bar Partners for the 2024 season
The NFL has announced ETM Group, ARC Inspirations and Regional Taverns as official UK sports bar partners for the 2024 season. The venture sees three premium sports-led hospitality operators placed across the UK joining forces to provide NFL fans across the country with unparalleled experiences ... read more
Alex Gummer joins dentsu Sports Analytics as Senior Vice President, EMEA
Dentsu Sports Analytics (DSA) today announced the appointment of Alex Gummer as Senior Vice President to lead their division in EMEA. Gummer is a commercially focused sports marketing professional with over 15 years’ experience, delivering projects using the latest data-driven digital marketing ... read more
ESA tribute to John Trainor (1971-2024)
As Founder and CEO of ONSIDE, John Trainor was a highly respected figure in the sponsorship industry in his native Ireland and across the continent. John’s passing on 5 February, 2024 at the age of 52 has shocked his many friends and colleagues and left a significant gap that will be difficult ... read more
NEFT Vodka chooses Right Formula to activate multi-year F1 Team deal with Visa Cash App RB
Ultra-premium vodka brand, NEFT, has chosen global sports marketing agency Right Formula to activate its Official Partnership with newly rebranded Formula 1 team, Visa Cash App RB, as the Austrian-sourced Vodka brand enters the sport for the first time. NEFT is made from mineral-rich mountain ... read more