Nyetimber, the leading English sparkling wine producer today announces its exclusive sparkling wine partnership with the Royal Thames Yacht Club. Coinciding with the Royal Thames Yacht Club’s 250th anniversary, Nyetimber will be the Official Celebration Partner for all 250th Anniversary events, ... read more
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Manchester City Women announces Revolut as an Official Global Partner
Manchester City Women has today announced a new global partnership with leading financial technology company, Revolut. It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners. Revolut’s global presence will provide new ... read more
WHITEPAPER: Winning with Data: How GIANTX and Shikenso Built a Sponsor ValueEngine
The free-to-download whitepaper presents exclusive insights into a nominated sponsorship case, GIANTX's top asset, key sponsorship metrics, real campaign data, and actionable advice for esports organizations, brands and agencies. GIANTX, a leading esports organization, and sponsorship analytics ... read more
DHL to deliver BRITs Week 25 for War Child
Global logistics brand expands partnerships with both AEG and War Child, supporting children affected by conflict Today, DHL has announced its sponsorship of BRITs Week 25 for War Child, as the iconic line-up for this year’s series of gigs is revealed. Last year DHL became an official partner to ... read more
Turnstile expands global presence with new Munich office
Turnstile has launched its Munich office, marking a significant step in its global expansion strategy. This new location joins existing offices in the United Kingdom, Australia, and the United States, reflecting Turnstile's continued growth and the rising demand from European rights holders and ... read more
Reg&Co and Ingenuity’s brand partnerships division come together and re-brand as Reg&Partners
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of ... read more
Let’s Play: Nick Wright to lead charge on expanded Havas Play Network offering
The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In ... read more
Let’s Play: Nick Wright to lead charge on expanded Havas Play Network offering
The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, ... read more
Has the bubble burst? ESA research finds reduction in commitment to pro-environment sponsorship
An annual sustainability survey has indicated that organisations involved in sponsorship are less committed to pro-environment initiatives than they were a year ago. ESA (the European Sponsorship Association) has been conducting research around the industry’s environmental sustainability ... read more
BetterHelp becomes headline sponsor of the 2025 Dry January Challenge by Alcohol Change UK
BetterHelp, the world’s largest online therapy service, has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to ... read more
NEOM and Rajasthan Royals celebrate successful second edition of cricket program
Season two of employee cricket program records 85% increase in participation and closes with thrilling final The second season of the NEOM and Rajasthan Royals’ cricket program for NEOM employees and contractors drew to a successful close over the weekend (December 13) with a thrilling men’s ... read more
The Icon League partners with Shikenso Analytics for sponsorship tracking
The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship ... read more
UK’s insatiable appetite for football sees attendances for the women’s game break into top five
Two Circles, the sports and entertainment marketing business, has today revealed new data that showcases UK sports' resilience to broader economic pressures, with cumulative sports attendances set to hit 77.7 million for 2024. The 2024 Sports Attendance Review, which examines trends across all ... read more
Shortlist announced for 2025 ESA Awards in partnership with Pearlfinders
Europe’s most prestigious sponsorship awards is shaping up to be a celebration of creativity, cooperative synergy and inclusivity after the shortlist was released for the 2025 ESA Awards in partnership with Pearlfinders. For the second consecutive year, a record number of entries has underscored ... read more
Launch of Team Ireland Athlete Support Initiative supported by Flogas
Education, Mentorship and Training Opportunities for Athletes The Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas. The scheme will see athletes benefit from additional support in education, mentorship opportunities and specific training ... read more