The 12th Sport Business Congress, organised by Sport Business Poland, is one of the leading sports business events in Central Europe, bringing together professionals from across the sports industry, including representatives of sports organisations, clubs, brands, sponsors, local governments, venues and international experts.
Taking place on 3 November 2026 at the DoubleTree by Hilton Hotel in Warsaw, and featuring a presentation entitled ‘Predictive Sponsorship’ from ESA Chair Stuart Wareman, the Congress offers a full day of inspiring discussions, expert insights and valuable business connections.
The programme features five thematic tracks covering key areas of the sports industry, including sponsorship, sports marketing, business development, technology, infrastructure and the future of sport. Participants will also have access to an EXPO area with around 20 exhibitors, dedicated networking opportunities and an evening networking event.
With international speakers, industry leaders and decision-makers all in one place, the Congress is a unique opportunity to exchange knowledge, discover new business opportunities and build meaningful connections across the European sports business community.
See what our events look like! Watch the highlights from our previous editions: https://tiny.pl/vv3v1_kbn
Event website: https://www.sbpolska.pl/en/xii-kongres
- ESA Members and ESA Associates are entitled to free / discounted access to this event. Please contact ESA Events for your discount code.
