Presented in partnership with the ESA Diploma and the Marketing Institute of Ireland
The 12-month postponement of the 2020 Tokyo Olympic Games has required enormous resourcefulness and agility from its commercial stakeholders. For the seventh #ESAwebinar, ESA Diploma Course Director Peter Raymond will speak to senior representatives from Team GB, the Irish Olympic Federation and Toyota, an Olympic TOP Sponsor and Team GB partner.
As well as providing an up-to-date report about the measures they have taken to ensure that their partnership programmes remain on-track, the panellists will also discuss how they are ensuring that their partners’ innovative activation plans remain unhindered (or might be enhanced) by the unprecedented delay.
Tim Ellerton
Commercial Director
British Olympic Association
Peter Sherrard
Chief Executive Officer
Olympic Council of Ireland
Catherine Tiernan
Commercial Director
Olympic Council of Ireland
Tom Whiteside
UK Sponsorship Lead
Toyota
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
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